My Most liked Concept

The classical period is one of the most fascinating periods I’ve read about. I’m not sure if it’s because I’m Italian or if it’s because of all the history that went on during that time. Nonetheless, the classical period has proven to be one of the greatest study of western communication. During the classical period, public speaking became one of the most popular source for entertainment and study. Many theories have come out in regards to this popularity. One of the most interesting and common concepts discussed in this period was the relationship between a speaker and their audience. George Campbell, a classic rhetorician, wrote about this concept and believed that “receivers were active participants in the persuasion process and that the effective communicator studied the inner workings of faculties of the human mind.” What Campbell discovered is that persuasion begins with both the speaker and audience involved-placing the audience as the center of interaction. Although this concept is very important in communication it’s important to still try and understand the “experiences and motivations of individual receivers.”