Designing Messages

Designing messages that are easy to understand and listen too can augment persuasive communication by capturing perceptive and remembrance. There are four elements that further evaluate this. The four elements are; capturing attention, ensuring acceptance, enhancing storage and retrieval/guiding interpretation. To increase acceptance you have to give your audience something to listen to and create compelling messages by using imagery. Ensuring acceptance is showing your audience something new. Offering “incentive,” can also help ensure acceptance. To enhance storage and retrieval of messages you have to continually use ‘repetition” within the message and build rapport by personalizing the message. Guiding interpretation is difficult. But by creating metaphors and patterns, you can guide the audience. Also the use of feedback is a good tool to offer more or unique information. Nonetheless, most of these elements seem to tie in with being a good persuasive speaker. However, designing messages can also make sure your audience is not confused and that they clearly understand your message.