Television is a Cool Medium

I guess there are a few points. First, I agree and disagree with McLuhan. I agree because the medium could articulate the message better. I disagree because the message could be distorted. Basically, the format and logic of the medium are just as important as the content. It’s just as important because the medium reaches the end user and affects the overall message. To answer the entire question, yes-the medium can determine the entire message.

In evaluating TV’s affect on the medium and the idea that television is a cool medium, it’s difficult to agree with Mcluhan’s, “hot distinction.” People are stimulated by, “changing images,” however the message isn’t always correct. Even more so than ever, people have more control over the content they view. Although our definition of information has changed, the medium isn’t cool it’s just incorrect. Now that audiences have more control people are demanding more out of their media sources.